John Browett, head of DSG, which owns Currys and PC World, told BBC Radio 5 live it won't "make a decisive difference one way or another".
"In our sector we always get price deflation each year as technology gets better," he said, explaining that this would offset the impact of higher VAT.
BBC News - Currys boss John Browett plays down VAT rise fears
Interesting take, price deflation will compensate VAT rise
Doesn't help your bottom line though surely?
