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Student Survey - QR Codes

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Published 11th March 2011 |
Read latest comment - 14th March 2011

Hello,

I am studying for Cert IV Small Business and I have to conduct a survey for my business plan. My business is QR Codes.

They make any one dimensional paper marketing material (brochures,business cards, etc) into interactive marketing using smartphones.
What I need to quickly survey is:
1. Have you heard of or seen these codes?
2. If yes, have you used these codes?
3. Having used them, can you see a benefit to your business with the direct, targeted, FREE and unlimited marketing potential?
4. All smartphones can read these codes but the older ones cannot. Do you see this as an issue to my business? Can you please explain why.
5. If I was to show you how your business can get the full benefit of using QR Codes with this form of marketing, how much would you expect to pay for my service in training you in the implementation of QR Codes?

Thank you all for helping me.

Regards
Peter
Comments
Good morning, Peter.

1. Yes, I have seen QR codes.
2. We are using QR codes in direct mail.
3. QR codes are beneficial, as they give busy readers a speedy option to view a web page.
4. QR codes can now be read by many mobiles, not just smartphones. It would only be an issue if you didn't include normal methods of contact as well.

Happy to help, apart from question 5.

The Benefit of Using QR Codes in Direct Mail

Holborn Direct Mail
020 8683 7155

What I need to quickly survey is:
1. Have you heard of or seen these codes? NO
2. If yes, have you used these codes?
3. Having used them, can you see a benefit to your business with the direct, targeted, FREE and unlimited marketing potential?
4. All smartphones can read these codes but the older ones cannot. Do you see this as an issue to my business? Can you please explain why. DON'T KNOW ANYTHING ABOUT THIS SO COMPLETELY FLUMMOXED.5. If I was to show you how your business can get the full benefit of using QR Codes with this form of marketing, how much would you expect to pay for my service in training you in the implementation of QR Codes? WOULD BE RELUCTANT TO DO OWT ABOUT IT.

... ought to confess, I'm a technophobe and there's already a long list of items with higher priority!

Good luck with the survey and your course.

Linda
CareersPartnershipUK

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