Telemarketing kitemark scheme launched

By : Administrator
Published 5th November 2013

The Direct Marketing Association has launched a certification scheme for telemarketers, aimed at recognising companies that comply with privacy regulations and the principles of the Telephone Preference Service (TPS).

Telemarketing kitemark scheme launched | News | Marketing Week

I suppose anything is good news if it means an attempt to curb unwanted marketing calls, especially at home, but I'm a bit of a TPS cynic, as the last time we tried to follow the process, it was long winded and convoluted! Which is why most telemarketing companies seem to ignore it...

Hopefully this new focus on TPS will restore some confidence. Anyone else had any experience with TPS, or reporting offenders?

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
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