I came across the term B Corporation yesterday for the first time and it made me think of a recent thread, Do you build your business for the greater good of all?
Well it seems there is now a business structure/ethos that aims to do exactly that.
Here is some blurb of their site:
"B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
Today, there is a growing community of more than 1,000 Certified B Corps from 33 countries and over 60 industries working together toward 1 unifying goal: to redefine success in business."
Here is there promotional video:
