Not to say that all magazines are bad, but I have wasted a great deal of money with very little return on my advertising dollars in magazines. Probably in the neighborhood of $10,000 spent for a return of $500. I have a degree in marketing so I am pretty good at seeking out my target audience. Customers are just getting lazy and it takes effort to put down your magazine, go turn on the computer and book or buy the thing they want. You need to get to them online and make your product available in that exact instance to buy now.
Use Google Adwords to test how well people really like your product. If people buy your product once they see it on your website then possibly you may want to take up an ad. But when you pay only for people looking at your ad, with Google, it is tough to take out a magazine ad and just hope you get some people to bite. I don't know about you, but I will always go for a sure thing that is trackable, Google is and magazines are not. Also magazines usually want a multi-month commitment even if it is not working you still have to pay.
If you are looking at selling crafts you may want to look at selling them on Etsy.com. Wish you all the best
