GinaS - Profile

From your question I take it you are viewing your competitors source code, but you still need to do your own keyword research. The reason is because you have no idea which keyword is bringing them leads and traffic.

I'd start with doing a search on your competitors keywords as if you were a potential customer. If you're using 'G', notice if any competitors are showing up on the first page using the keywords they are using. If they don't show up, then you know the keywords they are using aren't working.

It's not an exact science, but it keeps you from wasting time and money trying to rank for keywords potential customers aren't using to find your type of service.

I've used SEO for some time and it can be frustrating.

Keep it simple - look for your competitor's site in the organic searches for the keywords they are using, then look at the ppc/paid ads that show up for that keyword. If it's none of your competitors ads, then you know that isn't the keyword bringing them potential customers.

I'm new here but did go type in your url in Google. You've been listed, have your LinkedIn profile done and it seems the only thing now is to get out of the forest of other candle companies online.

Have you linked any of your blog posts (I've looked at that too), to the other places you have a profile? What I didn't see was a coupon for buying candles, which might also give you an in-bound link. Also, have you Tweeted your own store and blog? Good idea to do that maybe twice a month, if you have a sale going on Tweet it.

One last thing that may seem old school but works to get people at least to visit - ping your site's url. just go to google and type in 'feedshark' or 'pingoat'. Once you get to either one it's pretty simple.

Visit some other candle sites for ideas on what they're doing. If one has a blog, post a relevant (not spammy or silly) comment and get a link back to your site.

This is only a short list of what to do to get going. Give it time because even online, it takes time to get anything going.