Sophie_Leonard - Profile


Forum titleForum Member
JoinedDec 2019
Latest activity 27th Apr 2020 1:02pm  

Sophie_Leonard Bio
Digital Marketing Strategist & Consultant, focus on Supply Chain Logistics & Transportation of VSL Worldwide Logistics. Enthusiast, Lover of Life, Laughter & Food.

Recent Posts
How Can Double the Website Traffic? 27th April 2020 1:02 PM

The first and the foremost thing you need to do is website audit. Discover any potential issues that your website might have (from a technical, linking, or SEO perspective) and Correct those issues. This will give your website audit score a boost. Then after you can showcase your top 10 traffic-generating blog posts by updating them. To update pages you can re-write your headlines and subheadings, discover and incorporate more relevant keywords and much more. Also don’t forget backlink-building for your top content. The number and quality of backlinks a website has carries a lot of weight with search engine rankings. Therefore start investing in more backlinks on your top posts and pages if you wish to double your website traffic as fast as possible. Don’t forget Google gives priority to good backlinks. So focus on building quality backlinks and not quantity.

Also become active on Quora. You can start writing daily responses to various topics and discussions, comment on others posts that are relevant to the topics you write about, find and exploit questions that are already popular to get more attention to yourself.

Who still uses cash? 21st March 2020 1:02 PM

Yes, Rebecca, even I prefer using cards. Because it is much safer, convenient and hassle-free to use. I only use cash when card facility is unavailable. Also for large purchases, carrying cash is often not an option, as it becomes inconvenient and very risky. So, I personally believe using cards is more beneficial than cash.

Google Ads vs Facebook Ads both are very different advertising platforms, with different search intents and different benefits. Both platforms are exceptional places to advertise your business. Each has millions of active users with diverse targeting options.

It depends on your industry, budget, country, objectives, audience, and several other factors, which advertising platform will generate higher leads for you.


How often should you post on social media? 19th February 2020 12:06 PM

How often you should post will depend on what platforms your audience are on, their schedules and the kind of content you’re posting. There’s no particular number for social media success.

It totally depends upon your business. For example, National Geographic posts around 5-7 times a day on Instagram. They get on average more than 225k likes per post at a 0.23% engagement rate. Whereas Nike who posts a few times a month, gets an average of 315k likes per post with a 0.38% engagement rate. Both profiles have found huge success despite having very different strategies!

This good real-time example is mentioned in the article “How Often Should You Post on Social Media?” written by Hannah Williams. You can refer to this article for more precise information.


Yes, recently Google has confirmed a broad core algorithm update, named ‘January 2020 Core Update’. The news is posted on the Google SearchLiaison Twitter account.

The January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.” Google’s guidance regarding this update remains the same as previous core updates. 

I don’t have much information regarding what actual changes Google has made through this broad core algorithm update. 

I would also definitely like to know more in-depth about it.


Yes, I have used Email Marketing. 

Email marketing imparts a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach your customers. Email continues to be one of the best ways to reach out to your customers and gain potential leads. There are several benefits to using email marketing strategy for your business: like you can send personalized content to the targeted audience, boost sales, create a strong relationship with customers. Also, another advantage is it is easy to implement as there are lot of service providers and online tools available for Email Marketing.

I have never tried stuff like SMS marketing, telemarketing or Cold calling.

My favourite Social Media Platform is Facebook 

Because Facebook has a huge number of daily active users and it is the most widely used social media platform.

Also, Facebook can make a notable difference in website traffic, lead generation, online conversions when used properly.

Why wordpress website ranked well? 3rd January 2020 12:35 PM

No, I do not agree.
It is not true that only Wordpress based websites are ranked well.
Any Website that is very well optimized and does have great content for their users can Rank better.

Hi SteveGood,

I would definitely agree with Mollierhodes. 

Neil Patel's “Ubersuggest” is one of the best tools for SEO Audit. 

You can also use the “Seo Site Checkup” tool. It is also very much helpful for SEO Audit. 

If you are looking for only paid options, then I would suggest Ahrefs, Semrush, and Screaming Frog SEO Spider.

Hi SteveGood,

As per my knowledge, there’s no one platform that fits all in digital. What works for one business may not work for others. It totally depends upon the type of business. 

But, personally, I prefer Social Media Marketing(SMM) and Search Engine Optimation(SEO). You can use different Social Media marketing platforms like LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc... based on your target audience. 

Also, if you are looking for Paid services, Google Adwords is a very good option. Nowadays Google AdWords is becoming an extremely useful tool in helping people get more and more leads. 

For SEO related understanding, you can go through a very good guide on “How to Generate More Leads For Your Business With SEO” by SEMRUSH.

Hope it’s helpful