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Hi Paula
WobblyJobs is being rebranded unfortunately.

In the run up to this process I went through the same pain when trying to brain storm. I just kept going around in circles.

I spent a couple of hours with a marketing bod and she taught me a totally different way to look at branding.

1: demographic
This step i admit I missed out completely. pay attention to your customers likes, dislikes, shopping preferences and there outlook on life.
take a look on statistics.gov.uk lots of invaluable info there.

This excercise may seem benile but it helped me enormously.
2: brain storming
step away from the computer and grab yourself some post-its and a pen.
firstly in the middle of a wall write down the description of your demographic.
eg female 30-40 reads the telegraph, shops at waitrose.
then ignoring your keywords "interior design" start to write down words that are applicable to your demographic. shopping, shoes, chocolate and group them together. eg shopping and shoes are a match.
spend a coupld of hours working on this then stop walk away and leave the post-its where they are.

Bear with me as I was a skeptic but it does work.

each time you walk past eliminate any words that are not applicable and add any others that you may think as applicable.

dont look at the words on the wall for an immediate answer but what this excercise did for me was to stop the mental cyclical process I was stuck in.

3:Test your keywords
This was a hard one for me due to the time scales I had infored by myself due to my launch date.
try to find someone imparcial show them your demographic and your selected keyword and ask them what the word provokes.

I hope I am not teaching my mother to suck eggs but for me it was an invaluable method to have learnt.

for your URL you are correct on the keyword front for SEO purposes it is good practice to have your most popular keywords in the title. but dont get obsessed by this just go with the flow.

and I hope my new branding will stand up in the market place and have some longevity..


I dont want to hi jack your thread but my new company name is....

Domain Names - JobsVitae.Com Domain Name Parking

The SEO keyword combination is solid gold it is applicable to my demographic and it stands out from the crowd.

I hope this post helps you out.

once again I feel the need to thank everyone for a good thread with lots of info to share keep up the good work.

Thanks for a fantastic thread guys Especially you Claire 10 browny points.

I have learn a lot from this thread and the fact that I have just gone through the pain of interviewing copy writers and it is not an easy task as each one has a different style and cost both are subjective.

I must admit that I thought Copy writing was a alot of old tosh you put it in writing and job done until I decided to employ one.
I had a unanounced meeting with her this week and she has totally immersed herself not only in my site but also my personality and my target maket.

her office looked like an advert for post-it and sellotape there were piles upon piles of research everywhere.

I think Googles biggest asset is the image it projects of being a peoples company.

If they had started at the same time as there competition would they still be viewed that way im not sure.

dont get me started again I am a hard working saver who's cash reserve is getting erroded due to inflation cuz of the credit dwelling trogladites

anyway back to chill.fm

I totally agree on the costs front. but I dont see

Dont get me wrong boys I am as tight as they come and Steve will confess to that fact.

I did go for PHPbb first and I have a shed load of issues and kip and I discussed them at length.

3 days on I still could not get several features working as I would like.

Spoke to Steve and he brought me over to the dark side 4hrs and $120 later I have a fully functioning forum with non of the related issues I was seeing.

funnily enough this is something that I have been looking into as well.

A vehicle wrap for the minimal outlay (

AS Kip implied I am not a big fan of PHPbb too much tinkering required to get it working flawlessly.

when I have problem with Vbul I just pick up the phone and the problem is dealt with.


In response to Steve I suppose it Vbul 4 is only applicable dependent on what you are trying to achieve with your forum.

When I finally get around to rebranding my site to www.JobSeekersadviceforum.com I will be posting articles on cv and interviewing techniques and VBul 3 does not really lend itself to that very well.

There are no free mods for v3 you have to purchase vbadvanced.

I dont particular like vbadvanced it is too web 1.0 for me.

check out AVForums.com Home they use vba.