Yell finally goes pop! 3rd December 2013 11:46 AM
Well it shows how little notice I've paid to the news recently!
I missed the fact that Yells owners, Hibu have gone into administration!
BBC News - Yellow Pages firm Hibu in administration
No great surprise, and it's been expected for quite some time, but interesting after ThomsonLocal's owner recently went into administration, taking ThomsonLocal down with it, although swiftly rescued by Market Location.
I think it shows how some of these more traditional directories were slow to embrace the digital age and move with the times, but shall be interesting to see how/if Yell bounces back on the PR front.
I missed the fact that Yells owners, Hibu have gone into administration!
BBC News - Yellow Pages firm Hibu in administration
No great surprise, and it's been expected for quite some time, but interesting after ThomsonLocal's owner recently went into administration, taking ThomsonLocal down with it, although swiftly rescued by Market Location.
I think it shows how some of these more traditional directories were slow to embrace the digital age and move with the times, but shall be interesting to see how/if Yell bounces back on the PR front.