Are retailers using SEO efficiently? 15th March 2013 4:58 PM
“Do you use SEO campaigns to generate sustained traffic for your own enterprise - i.e. MLF?”
The forums had the odd dabble from SEO peeps, offering a bit of free optimisation for publicity or friendly competition, but never paid for it.
The directories has had plenty over the years, and spent a small fortune, but to be honest the results go from lack lustre to mildly impressed, with so called guru's ranging from incompetent to middle of the road.
After the last bunch of muppets, decided enough was enough as my own self taught humble efforts have always out performed any outsourcing, and always insisting on straight down the line white hat techiniques means <touch wood> we have had minimal issues with Panda and Penguin updates.
Not painting all SEO's with the same brush, just all the ones I've had to deal with
I think the trick for retailers or most businesses is going to be successful and quantifiable SMM campaigns, combined with effective SEO. Any SEO/SMM firms that can prove themselves as a mover and shaker here is onto a winner. But measurable results are key, not sales blurb and bluster, which is the preserve of the traditional SEO community.
