I think the key thing about blogs is quality. The majority of guest blogs and blog posts I see on small business websites tend to be awful. They are obviously just put up for contents sake rather than being a well crafted piece of content. A couple of paragraphs of boredom no one will ever read, let alone link to. ![]()
I've been guilty of it plenty of times myself. But if you spend the time to really research and frame an interesting topic, making it informative, readable and useful, then it can be an incredibly powerful marketing tool, generating links and page authority.
They reckon professional blog/content writing is now a growth industry and people with a journalism background are the ones in demand rather than more traditional digital marketers. Which is a change to the last couple of years where the focus has been to drop written content in favour of video.
Keep thinking quality versus quantity ![]()






