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Its a good question. I use SEOmoz's tools to compare us against competitors, or for domain authority, linking research etc.

Typical, looks like the Google God was reading this thread, one of our sites seems to have dropped a point this morning!

That's 2 toolbar updates in less than 6 months.

I used to be cynical about them, then conceded they were useful but never got round to doing any. Then Highlandspring posted a great webinar today about Googles latest Panda Update.

On there he touched on videos, and made me think. Videos are a great way to increase the stickability of your site and increase visitor on page time. Now in this new Google Panda world, they are now looking at a whole host of factors when analyzing your site, and if users are spending a lot of time on your site, then this tells google your site is a good resource, and it may get a shove up the rankings.

Plus, the webinar itself is actually answering your question. One member found it, linked it to here, and a few more of us have been over there to watch and listen to it.

So in this case, SEO benefit, and has generated traffic. Suppose the trick is creating compelling enough content!

Ref paying someone, hmm, any reason why you can't do it yourself? Maybe a series of vids for the DIY enthusiast? Barneys step by step guide to fitting a sink? Have a cam corder sat there pointing at you?

Hi Wursti, after just complimenting you on another thread I've just seen this one!

Having only had 1 Bulgarian member in 18 months, to have 2 in 1 day, and to answer a post is a massive coincidence by any step of the imagination

100% with Tomsk, unfortunately we get inundated with spam on a daily basis, mainly post counting and thread bumping trying to dump links, and the mods work hard to keep the forum spam free.

Very occasionally we get it wrong, but to be honest very rarely.

Please prove us wrong

Yup, but most people have some form of financial responsibilities, so just a case of remembering this, when the salary checks stop coming in.

I hope you dont mind me saying wursti, but your written English is superb

Are you an expat living in Bulgaria?

lol as long as your still smiling now, that's all that matters

lol, quite impressive for the search term. Shame it's such a crap thread!

If you are a visitor, check out our better Google Places threads!

Hi Lily, to be honest, you are prob best looking through the adwords help.
AdWords Beginner's Guide - AdWords Help

For me, I found it easier just to dive in and start playing, set a tiny budget, say

Since we added the +1 code to our pages on 4 July, it has been steadily growing in an upward curve, and interestingly has just overtaken daily facebook likes which has been growing, but not at the same rate.

Whats also interesting, and I don't quite understand, in WMT, the +1 curve from our site is mirrored by the curve from other sites. Or if you look at the new +1's, the lines are very similar.

Its almost as if the more +1's our site generates, this in turn sparks an increase in +1's from other sources (I assume Googles search results). I'm not complaining, but I dont understand why, unless its just coincidence.

Confusing results, but I guess this is all early days.

Just sat through it, very very interesting. Has confirmed and reinforced a few things, and raised some great points.

"Random Internet posters rarely provide enough data to understand the context of their tests, many of which are just conjecture." - Absolutely, anecdotal chest beating isn't repeatable controlled testing.

"Good copy sells and earns its own links, the payoff is there and with Panda, the incentives are stronger than ever to provide good content." - 100%, in otherwords in that dept, nothing has changed, your content has always been, and is still currently the most important aspect of your site.

"Links havent stopped working, Google has removed the perception of linear rewards for link building...SEO has just become more interesting."

If you want to delve deeper into panda, or have some serious worries, or maybe think you have been impacted, then definitely worth having a listen. As with all Panda info, it's still one mans conjecture, but it is backed up with a lot more substance than some of the fluff floating around.