Mail Chimp and Email Marketing 23rd June 2011 2:38 PM
Trialled Mail Chimp, seemed pretty good for low volume stuff, but main thing that put me off was exactly what you flagged regarding the "mail from".
So after different trials we ended up with Interspire Email Marketer, it's an off the shelf mailer which bolts onto your server so you have full control. Very easy to use like Mail Chimp, lots of functionality, built in spam checkers, email client formatters etc, absolutely love it.
Decent Opt in lists we have bought in the past, the supplier controlled the send, and you got x number of sends, so you never actually got the mail addresses. Be surprised if Experian gave you the email addresses as an opt in list, what's to stop you sending 10 times? But we haven't bought any professional lists in a long time.
A good tip made to us was make sure you have a nice and obvious unsubscribe link at the top of the mail. This should cut down on the number spam accusations! We do this on all of our newsletter sends.
So after different trials we ended up with Interspire Email Marketer, it's an off the shelf mailer which bolts onto your server so you have full control. Very easy to use like Mail Chimp, lots of functionality, built in spam checkers, email client formatters etc, absolutely love it.
Decent Opt in lists we have bought in the past, the supplier controlled the send, and you got x number of sends, so you never actually got the mail addresses. Be surprised if Experian gave you the email addresses as an opt in list, what's to stop you sending 10 times? But we haven't bought any professional lists in a long time.
A good tip made to us was make sure you have a nice and obvious unsubscribe link at the top of the mail. This should cut down on the number spam accusations! We do this on all of our newsletter sends.