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It's true, depreciation is a big factor, but you can also get stung with servicing costs on an older car, especially as they get more technically advanced, and require laptops instead of spanners

We do seem to blunder through life from one crisis to another, wars, global warming, financial meltdown, natural disasters, fuel prices, that this now is normality.

Businesses will always be looking for opportunities, and history shows that successful ones are the ones that can exploit opportunities.

lol you cynic. Have to think back to glory days of British Motor Manufacturing dominance....

You speak for yourself!

Anyway your wrong, I'm English not British

Don't know much about trees, but can point you in the direction of basic SEO (search engine optimisation).

Depends on how comfortable you are, but a lot of the stuff is quite easy to get your head around if you have the time.

Here's a good starting place for basic SEO stuff.
www.mylocalforums.com/seo-education/

Here's some marketing ideas:
http://www.mylocalforums.com/marketing-help/2662-online-free-marketing-crash-course.html

If you have any questions or there is something specific you don't understand, feel free to ask the question in a relevant forum. Will also get some good tips in www.mylocalforums.com/seo-webrankings-google-yahoo-bing-etc

In laymens terms, can you explain it?

eg if I'm sat on my laptop on my IPv4 address of 86.140.0.0 will I be able to access IPv6 addresses, or will we all be phased over to IPv6?

What is Google PageRank?

Google PageRank is a patented mathmatical algorithm that attempts to order web pages based on numerous variables.

It is symbolically displayed as a horizontal green bar that ranges from 0 to 10. The theory being a PR10 graded website will display higher in the search engine results, the site will be more authoriative and full of more useful information than a site graded as a PR0.

From Google themselves:
"When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis."
Google Technology overview

For a more technical indepth analysis then visit Wikipedia.
PageRank - Wikipedia

So that's the theory.

But in reality, it has been largely superceded. Google PR has proven to be easily manipulated as website owners and SEO firms obsessed (and still do) with obtaining a higher PR in the belief of better search engine positions, and more traffic/conversions.

Today, we can see numerous examples of sites that have a lower publically displayed PR that outperform and have a much better search engine ranking then higher PR sites.

Google PageRank now has been almost demoted to something of a marketing tool that has spawned a culture of obsession, which most of us at some point are guilty of.

To compound issues, one of the main places people can see PR is by installing a Google Toolbar on your browser, or by installing a 3rd party app. Unfortunatley, these toolbar displays are only updated every 6 months, which paints an even more unaccuarate picture of the web landscape.

So should you worry about it?

Short answer - No.

Google Pagerank is just one of many signals that are used to grade your websites and pages, and determine your position in peoples searches. If you are at the top of Page 1 for a chosen keyword or phrase, it's unlikely someone will not open your page because you don't have a high enough Pagerank.

The chances are, you are there because it is relevant to the users search term.

If you write and create decent content on your website, abide by white hat SEO practices, such as a balanced link building campaign, then over time, your site will be automatically assigned a PageRank.

You may also find that your sites PageRank fluctuates, and may even go down. This is normal, it shows the fluidity of the web, and can be caused by such things as regular algorithm updates by Google. Without doing anything, you may find it increases months later.


If you want to contribute in a Pagerank Discussion, here are some PageRank Threads we have running:

Google Page Rank Discussions

UK car production rose 15.1% in February from a year ago, as export-led growth continued.

There was also a 10.2% rise in engine output, according to figures from the Society of Motor Manufacturers and Traders (SMMT).

Paul Everitt, SMMT chief executive, said there had been a 27% increase in exports, which "highlights the strength and competitiveness of UK products".
BBC News - UK car production up 15% in February, says SMMT

Great news for manufacturing, but I bet disaster is looming as most of the car plants seem to be Japanese, and knock on effects of component shortages etc

thanks Kev. Probarbly ok, but website looks a bit 1990's which always puts me off, along with the 2008 testimonials

Due to the lack of reccomendations, did some hunting around and signed up with these guys - www.site24x7.com

I'm on their 14 day fully functional trial, which is a nice touch. Does what it says on the tin, fraction of the cost of our current provider, and they even provide a portal integration iframe, so you can copy and paste the monitoring console it into any web page. I've set it up on our admin backend for ease of access.

Very impressed so far