Posts

CPC's 16th August 2016 5:13 PM
That the problem with twenga it doesn't really go by keyword as such ...”
 

Not come across Twenga, so just had a quick look and see what you mean. It's pretty clever really, get the people who populate your site with content to pay for the privilege of showing at the top.

Can't imagine doing that  <slopes off quietly...>

Google is the grand daddy of PPC and although it's not as profitable as it was (because they dumped half the sponsor ads off the search results) it still generates a decent return.

But Prometheus raises some good points and it can depend on types of service and product. But I've said it numerous times that it is instant marketing, so you can quickly see if a headline or title isn't working or a campaign needs tweaking. That's one of the reasons I love it, it really is a real time marketing platform.

UK Counties 16th August 2016 5:01 PM
Andy

 

Does the attached suit”

 

It's a good starting point, but will generate more support queries (from much painful experience).

The attached list shows "Yorkshire" as a single County. eg no East Yorkshire, or East Riding of Yorkshire, so you will upset some of the residents of Beverley and Goole.

Where does Bristol slot into the above County list? A lot of people get precious about being in the East or West Midlands, neither are traditional counties, but lots of people will tell you that is their County. Sussex is now East and West Sussex, the list goes on!

Andy, if you can scrap counties as a requirement field, then it will make your life much easier

Aircraft Evacuations 15th August 2016 11:01 AM
Dubai Government has imposed a ban on residents saying anything about the crash on social media.  That's why my contact there was unusually reticent; he works at the airport.”
 

Fascinating isn't it, even now Governments are still trying to control social media. Instead of embracing it, turn a negative into a positive, showing the world class professionalism of a modern airport, passengers all got out ok, etc etc. 

Although I suppose it pails in significance as to what you big boys have to pay out each month”
 

Not really, I'm only 5ft 6

CPC's 15th August 2016 10:56 AM

You mean pay for per click (PPC) advertising in general?

We use Google PPC, have done for years and it works well for us. Tried Bing PPC, but although cheap, we could never use our budget.

Facebook is a tricky one and use it push more content marketing than direct sales, which seems to work.

What I found with PPC or CPC (cost per click) marketing was it takes a while to find your feet. On the google side you need to research keywords and until you have any account history, it's hard to tune and then fine tune your campaign. So that means having a decent budget and taking a long game approach.

Or is this just a site that allows you to be bumped up on their own pages, like a sponsor type listing? If so,never done that 

Child Safe web browsing - any ideas? 15th August 2016 9:50 AM

Swiggle is going down a storm, daughters been enjoying that but I'm going to check out the content filtering box. 

I'm genuinely amazed at the lack of decent solutions for what must be a massive and growing problem. hmmm, smells opportunity....

GB at the Rio Olympics 15th August 2016 9:47 AM

How amazing is this!!!! Go team GB 

image courtesy of the BBC

Number 2!! Absolutely incredible. Sobering when you think of the population of China versus little old us 

UK Counties 15th August 2016 9:43 AM
Hi Can anyone help with a up to date or latest list of counties in the United Kingdom .I can find loads of them out there but they are always missing or wrong.. I can find a map version that looks correct but would take ages to sort though 

thanks”

 

Fantastic  We have had this conversation many times!

Short answer no...

Long answer...

The Post Office did away with the County system requirement for postal addresses, so there is no longer an official "Postal County" list.

So now you need to decide what kind of counties you want. You have traditional counties, ceremonial counties or administrative areas, (Non-metropolitan district

Whichever one you choose people will moan, as we know from long bitter experience. In fact people want to be part of a different county, even when there address isn't in there. Wales and Scotland gets even worse as county borders and names have changed considerably.

For this reason, we are dropping our county structure with the new site, and going to distance and post code searches. Much safer

Spelling out why grammar matters 15th August 2016 9:31 AM

Now thinking the thread belongs in the rant section
Seems to descended into over analysis and confrontational willy waving.

No kidding, Einstein! I grew up in a fishing village in India. I left school at sixteen to start my own business. I graduated privately (night study) from a little known university in a small backwater of a third world country where most people don't speak English. Yet I know how many full stops to use at the end of a sentence. You want to teach me that there's education outside of a classroom? If you got irony you'd be killing yourself right now.

BTW, a tip for you: try WD-40, it may cure your sticky key. Spray WD-40 liberally on your keyboard. Turn keyboard upside down. Shake violently. Buy new computer.”
 
I was nearly with you Clinton until this paragraph. It comes over as a huge chip, background insecurities about your roots with an overly aggressive sarcastic defence mechanism.
 
You've done well, good stuff, hurrah. You had a poor start and became self made, but it is starting to go a bit Monty Python. "You lived in a boot? I lived in a shoe box..."
 
 
Having travelled India, the differences between the bottom of the pile and the emerging middle and upper classes are obvious and obscene. It's the UK 150 years ago, so it must be odd and confusing to meet a UK population who are more blase, but we have evolved again, as will India, and no doubt quicker. 
 
I found it fascinating watching the school children leaving the slums of Delhi and Mumbai, and the poorer agricultural regions. But they were always well turned out, wearing school uniform, with everything the parents had went on an education as it was a ticket out of poverty and social exclusion. It was sobering and made me realise what we now take for granted across the UK, and how far we have come.
 
Although the media will tell you otherwise, we have little genuine poverty in the UK (ie can't provide any food or shelter versus feeding the family pets or paying for a SKY subscription or second car).
 
Anyone can go to University (assuming you are academically minded), and success these days is awarded on ability (at least for the most part) rather than the fading requirements of gentlemens clubs connections, daddys money or posh accents. That's the UK I'm proud to live in. Far from the dumbed down reality TV stereotype Britain you see.
 
But unlike Americans who will shout "USA" at any opportunity and adorn a stars and stripes in the front garden, us Brits are far more self depreciating, dark humoured and very quick to put each other down. Maybe it's our tribal blood, maybe it's our legendary odd sense of humour which few nations seem to understand but has bonded Brits abroad for centuries.
 
Who knows, and who cares!
 
Posh accent, regional accent, university, polytechnic, YTS scheme, Tescos or ex squaddie. Life's what you make it. Success (believe it or not) isn't measured in pound coins, because you can't take it with you. It's measured in family, fun, work life balance and enjoying what you do.
 
I'm unlikely to ever become the CEO of a PLC, and a CEO of a PLC is unlikely to have the amount of flexible time I have to watch my nippers grow up and leave a relatively stress free life.
 
Horse for courses, this is a small business forum. Running a business is a challenge all of us will understand. Plenty will fail, but those of us who succeed have different aims. Some may harbour ambitions of running business empires, others to have a better work life balance.
 
Chips taste better at the chippy than off the shoulder, and sarcasm and irony is an Olympic sport in these little isles of ours. 
 
Now instead of deliberately goading on a thread past its sell by date, why not start a new one or contribute to a business discussion which we could all benefit from.
 
There are plenty of people taking their first faltering steps in to the world of business who would appreciate some genuine words of encouragement, personal experience wisdom or relevant anecdote from a successful businessman.

Even my missus looked at me in disbelief, apparently there is a little old man that delivers her NEXT purchases. Throws the parcel in the porch, rings doorbell apparently and then legs it...