therefugee - Profile

Running a small agency, we handle multiple projects at once, each with its own set of challenges. Recently, we’ve taken on a website redesign for a local non-profit and a social media campaign for a tech startup. Both are exciting but require different resource management techniques to keep everything on track.

Initially, we used a straightforward approach, assigning tasks as they came in. However, we quickly noticed that some team members were getting overwhelmed while others had lighter workloads. This uneven distribution of work led to stress and potential burnout, which isn’t sustainable in the long run. That’s when we decided to explore resource smoothing.

Resource smoothing has helped us allocate our team’s time more effectively, spreading tasks evenly across the project timeline. Instead of overloading someone with work at one point and then having them idle later, we balance the workload. The deadlines are met without pushing the team to the brink. This strategy isn’t just about managing projects/resources; it’s about taking care of the people who make them happen, at least that's how I see it.

Feel free to share some resource management techniques that worked for your business. 

Originally Posted by Steve.Richardson

“I prophesied the end of Google search, or at least in its current list of links format, now callers to LBT are saying the same thing. I do think we are witnessing the evolution and maturing of the internet as it grows and we finally work out how to harness and use this amazing resource. Other than using it for cat memes and rambling ”

I definitely agree with the maturing part. Even at a base level (without the user fine-tuning their ChatGPT query), the AI will produce factual, data-rich content that the "author" will most likely learn from. So, they'll be able to "evolve" their SEO efforts, hence raising the bar ever so slightly. And who knows, maybe one day we'll be able to actually find helpful answers online that won't follow the same 2-3 templates Quora keeps on serving everyone...

Alas, I mean no offense to Quora, nor to cats for that matter 

Thanks for your in-depth case study on the rise of Skynet !!!

Indeed, it's scary what AI writing tools can achieve these days. I guess otherworldly is a better word for it. All of these examples sport excellent flow, on-point syntax, and even carry that human "touch." On top of that, they're scannable and you could absolutely use such content to climb higher on SERPs. It works like a charm, as they say...

I wonder to what extent this will change the ongoing SEO struggles of budding and mid-tier brands alike. Once everyone masters using free or affordable tools like chatGPT and Jasper, Google will have its hands full with high-quality articles that'll keep on racing each other around a given cluster of keywords. That means that off-kilter tactics like combining link-building with good ol' outreach campaigning might be even more relevant in the not-so-distant future.

Nevertheless, these are truly exciting times for anyone with a slight interest in digital marketing, and last we forget - anyone who has a lot of homework to do or school essays to compose

With the way things have been going worldwide, I'm more and more inclined towards online-only businesses... Never been part of a Saas/B2B company, but there's little doubt that such brands have very large playing fields nowadays. Ecommerce owners and dropshippers are also on the rise - a trend I don't see changing anytime soon. The whole digital marketing area offers a lot of room for unearthing creative solutions, too. 

So, any model that has pre-installed means for breaking into new horizons and learning how to remain competitive with what you're offering is a safe bet nowadays. Many market areas are far too unstable and fragile due to rapid inflation, so anything providing a so-so secure ROI offers a clear advantage for startups. 

Sounds like your friend has a nice gig found out! I beg to agree with all your points, the digital platform has been game-changing in economies big and small. Heck, even rural parts of different countries are transitioning to e-payments and even crypto!

I've also found my reigns in my own online hustle. I've been doing something called sales automation for start-ups and small businesses. Basically, it's creating a systemized sales funnel. I mainly target start-ups and small businesses because these are entities that usually lack an organized and automated way of doing marketing and sales as a whole, bigger companies usually have this in place already! 

This is a nice breather from my usual day job which, ironically, is a sales representative. Lol! 

Covid-19 isn't really helping anyone, whether it's the psychological, physical, or mental aspect of life. Everyone has been adjusting. Even without knowing the statistic of suicide ideation going up, we already know it was a possibility. Not everyone is sailing through calm waters–tons of people out there are suffering. I hope everyone stays safe, in London, we're pretty much going back to normal. But I ache for the rest of the world.

Have you tried reaching out to Facebook support? Sorry, it's the most obvious thing to do, but what got the account hacked in the first place? Did you happen to click any unknown links? Phishing emails? Any sort of event that could've compromised your account? If the business page is connected to your personal FB only (which is bad, this is why it's better to have multiple people have access to the FB page) then retrieving it might be impossible now.