From 14th September this year, UK Adwords advertisers will be allowed to use trademarked words in their Adtext without the strict permission from the trademark owner.
I think this is great news for the smaller e-commerce business advertiser as it allows them to use Adwords to advertise their branded products via PPC.
However, I am sure the trademark owners won't be as impress as me at this news
Full story is here on imrg.org
and also on the econsultancy blog
