Why PPC(Google Ads) Campaign Not Generate the Leads?

Hi Numina,

Ensure all the technical and onsite SEO is 100%, then as this is real business, focus on Bing and using their ad system instead, more actual business runs through their platform (decision makers, executives etc). If you are selling cheap hair cuts and nails at home, use insta and Google local, but for genuine business, focus on Bing.

Bing have a lot of serious businesses using them, Yahoo, DuckDuckGo, LinkedIn, OpenAI etc - the list goes on

Hi Chris,

Thanks for your suggestion, we can try this strategy on upcoming new campaign plan. But most of the US people used by the google for their search queries. So google is the powerful platform for PPC campaign marketing, that's why we choose this and use this for our online marketing.

I've noticed that a PPC campaign might not generate the leads you expect if the landing page or ad copy isn’t perfectly aligned with your audience's intent. It’s important to check if your keywords match the customer’s search intent and that your landing page clearly communicates your offer with a strong call-to-action. Also, review your targeting and conversion tracking settings, this can reveal if there’s a disconnect between your ad spend and actual user engagement. It wouldn't hurt to also check your successful competitors' CTAs and see if yours needs adjustment. Small tweaks in these areas often make a big difference.

Another effective lead-generation method I've been using is QR codes. I’ve seen QR codes boost engagement by creating additional touchpoints - especially with local audiences. You can incorporate the codes in email campaigns, digital ads, and on your website to drive visitors to tailored landing pages, special offers, or sign-up forms. They also provide valuable data like scan numbers, location, and device details, which can help refine future marketing strategies. Plus, QR codes are cost-efficient, cutting down on printing costs and integrating with Google Analytics to track conversions. With the added benefit of retargeting options through Google with the QR code generator I use (not all of them have this feature), it's a smart tool for optimizing your lead generation efforts, maybe it'll work for you. 

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