
McDonald's is introducing its own degree course in business management for its restaurant bosses in the UK.
The foundation degree, which will be accredited by Manchester Metropolitan University, marks the fast-food company's latest move into education.
McDonald's apprenticeship scheme, launched 18 months ago, has been given a "good" rating by Ofsted.
Senior vice-president David Fairhurst says it challenges "snobbish" misconceptions about McDonald's staff.
"The old 'McJob' label is lazy and snobbish," he says.
The two-year foundation degree in managing business operations is a demonstration of how seriously the company takes the training of its staff, says Mr Fairhurst.
The degree is a customised version of Manchester Metropolitan University's management development programme.
BBC News - McDonald's to launch own degree