“Cold callers, hate them myself. I can understand about the targets they have to reach etc but if i want something i have a telephone, a lappy, a mobile, a yellow pages , thompsons etc....get the idea?
Why should i have something try to forced on me when if i want something i can shop around for a good deal for it.
”
Ah, I know this one. It was explained to me in very simple terms when my younger student self ditched the moral compass and did a stint cold-calling for a double-glazing firm. Training went as follows:
"We're in the town centre, nice showroom, obviously open, there's people walking past all the time, existing customers come in and out, but how many people do you think have walked in through those doors and asked for a quote for their windows in the last year?"
"errrm..."
"None. And how many incoming phone calls do you think (receptionist) handles each month? Not including existing customers?"
"errrrm..."
"About three, and they're mostly people whose next-door neighbours have had work done. Very nearly all of our business is started by the calls made by this call centre. People
think about getting some work done, they
think about getting some quotes in, but they don't actually
do anything about it until there's a salesman in their home... your job is to get the salesmen into their homes."