I am not sure who shops on H&M website but has anyone noticed that it has had a rebrand? Something quite cool looking
I am not sure how it fare
I started at their initial worldwide page which I din't think much, then had to hunt for the UK site. hm.com/gb/ For me, very slow to load, but looks snazzy when it did load, but I'm easily dazzled  Top Menus quite hard to read, small white on black background.
when i first clicked the link I liked it straight away, simple - stands out and easy to look at BUT then after scrolling down just a little it turns into a horrible mess, the navigation is so poor and they even have comments on the home page, which is surely a mistake as people are only going to flame H&M in general, for all the site visitors to see. it's a nice fresh clean design up top though, maybe if they could have stuck to that, it would be better. the navigation is poor in my opinion as i said and there's no 'search' function, which is odd but maybe they forgot about that. not saying I could have done better, I couldn't! it's nice though, in places. |
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