New Business Model - Ford trying to convince the US that small is better

By : Administrator
Published 11th January 2010 |
Read latest comment - 11th January 2010

From Businessweek:

Ford Motor Co. says it improved the redesigned Focus compact with safety and fuel-saving features like those found on Porsche SE sports coupes. Now the automaker must persuade consumers to pay more for a small car.

The Focus, which is being introduced today at the Detroit auto show, is a pillar of Chief Executive Officer Alan Mulally

Steve Richardson
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Comments
This strategy will also depend on what Obama has got to say as he had proposed a green automotive bill dictating Co2 emissions and most of the yank tanks will be banned straight off.

Stavros

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