Telemarketing Success Stories

It is observed that people are more attracted towards online marketing as compare to telemarketing. But it does not mean that telemarketing is not so important. Telemarketing has played an important role in advertising and promoting your business. But with the time being as new technologies are coming then it is going to be less important.

We are a Lead Generation Specialists, which includes B2B Telemarketing and Telesales.

an example of success we have had;
We have had a lot of success with accountants and book keepers, we have done lead generation for around 4 different types of accountants and book keepers so far, what we do for them is appointment booking, that means we call potential clients and leads that we source for them and arrange meetings, they then go into these meetings and do their thing, hopefully getting a new client out of it. This approach has worked so very well, with every one of our accounting clients coming back to us again and again.

This type of telemarketing is highly successful for a range of companies including Tax Refund specialists who want meetings with self-employed people or even to telecoms specialists that are looking to get in front of more and more people to pitch their products.

don't get me wrong though, not everything works, it entirely depends on the product/service you are promoting, you can't sell something that has no appeal to anyone.

I don't have a personal story but Zappos is a good case study. Their people actually encourage conversation with customers, which is contrary to the traditional 'call centre' where the objective is speed/efficiency.