Business vanity awards - scam or good marketing?

By : Administrator
Published 10th June 2022 |
Read latest comment - 24th June 2022

I did a post about getting nominated in the business excellence awards back in 2015 - vanity cobblers!

But years later the awards for everything industry are still going strong. So far this year I've been nominated as the best business directory in Wales and Scotland. Not England though, so must be slipping 

I've always been very cynical about these nominated awards companies, it's basically a business model that requires you to take out expensive tables at an awards ceremony, where there is pretty much an award for everything. But parking my cynicism, lots of businesses play long and make a big show of receiving their award. So is this just another form of marketing that works well for those that play the game? 

I've seen many Facebook posts and tweets from proud business owners thanking everyone for their dedication and being recognised of being one of the top 500 companies in their immediate area, or words similar. Some of these companies are canny operators, and posts quickly follow emblazoned with the trophy or certificate of greatness, or maybe even on the home page.

Let's be honest, "we are the multi-award winning cat sitting business in Bognor" does have a good ring to it, versus we are cat sitters in Bognor!

So is my cynical outlook outdated and accept this is just modern marketing, or is the smell of scam wafting across my nostrils? 


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments

It's not just awards. Here's a play on the  Charity / Emergency Services / Schools magazine scam.

Steve, you are chosen by our editorial board to be featured as "Top 10 Inspiring Leaders of 2022."

The featured leader's biography is designed from a business standpoint in a comprehensive 700-word article, giving the reader a clear understanding of your firm, its culture, and the principles that govern you to mastery by emphasizing the leader's vision, ethos, expertise, diverse hypotheses, and aspirations for the My Local Services.

To reaffirm:
For $ 1500, you'll get a two-page profile, an online magazine link, an HTML link back to your website, a digital logo and certificate, two ads with limitless reprint rights, and gratis to publish your company's press releases, as well as a social media presence for all of these.

Can I share with you the contract order to start with the profiling process?

Matthew Smith
IE Magazine

As tempting as it is, I'll pass 


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn