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An Idea - Digital Jobs Newspaper

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Published 29th October 2011 |
Read latest comment - 31st October 2011

With the advent of the Ipad and the increasing use of tablets, I have seen many newspapers produce a digital edition.

I thought of a digital daily jobs newspaper, with city editions for the major cities ( London, Manchester, Leeds, Birmingham and so on.

The layout of a newspaper is pretty easy to read, and more natural for people to read.

Interested in any feedback.

Thanks
Comments
Surely that is the same as a job website?

tomsk

forum avatarIdeas101
29th October 2011 10:15 PM
Yes it is a job site, however it is more to do with layout and making it easier for the viewer.

If you looking online, you have to move back and forth, one ad a time. The Newspaper format is easy and intuitive.

Sorry to be negative ....

First thoughts are that the USPs aren't enough to pull in paying customers easily (the paying customers being presumably employers and recruitment consultancies wanting to advertise their jobs - job hunters wouldn't pay).

Employers increasingly use their own sites to advertise vacancies. This approach costs them nowt, is good PR (any company hiring now is obviously doing better than most!) and encourages visitors (who drive up the site rankings and may even become purchasers of company products).

Recruitment consultancies' job boards are self-marketing devices as well as candidate attracting / processing ones.

It seems to me this idea involves lots of work for you and I can't see how you'd get enough paying customers to make it profitable.

Linda
CareersPartnershipUK

Can see where you're coming from, layout wise. Would prob work quite well on a mobile as well.

But agree with the previous comments. Maybe approach an established board and offer this as a bolt on service, so their site is reformatted for tablets?

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

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