As the article says, can it turn 800m users into a $100bn business? It states that "it's the ultimate "sticky" site, with users spending much longer on it per session - about 30 minutes on average - than people do on Google. That's more time to see and respond to ads".
Okay, but I've never clicked on a facebook ad, but I have clicked on Google ads. When you go to search on Google you're after something information/product/service so you will potentially click on an advert. I'm not looking for any service/product when on Facebook so unlikely to click an ad. They do sum it up as "demand fulfilment ads - Google's speciality - and demand generation ads, which she sees as Facebook's strength". and I guess if Facebook is to have advertising revenue of $3bn this year advertisers must be seeing a return.
..or have I missed something obvious?
I guess if you've got 800million users you only needs a certain percentage to be clicking through to be earning some good bucks!
However, LinkedIn may work for our type of business - have you tried them? They say 1.3m small business owners are on... 
