Matched Search Queries and Adwords.

By : Forum Moderator
Published 16th January 2013

This post from searchengineland details the difference between a matched search query report and and Adwords keyword detail report, and also gives a few reasons why these two reports cannot be interchangeable. As well as a few pros and Cons for both these reports.

The blog post was written to answer a question posed about the two reports.

The inquirer was interested in the benefits or drawbacks to both reports, also asking if they were interchangeable. I figured this was a great question to answer in the Search & Analytics field, so I

Thanks,
Dreamraven
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