RIM faces uphill battle after Z10 launch.

Make Breakfast perhaps?

I guess its just all part of trying to make your smartphone better than the competition. When a new phone comes out, its got more than its predecessor, and hopefully more than its direct competitor. Why I think RIM (or Blackberry as it were) has a long way to go to trump Apple, is look at Siri. No doubt there are loads of apps out there like Siri, even in the android market, but they aren't Siri. I know people in the US that held off upgrading their 3GS's until the 4S came out, just so that they could get Siri, which is now on the 4S and 5's. How does a company compete with that? Apple has also taken measures to make sure that apps added to the app store don't resemble Siri, they can do most of what Siri does, but it cannot be a "clone" of Siri. If they do, they're not added to the store.

Blackberry needs something similar (or better) than Siri to beat Apple. And I'm not sure they're going to get that sorted out anytime soon.

yes I agree that it's all about competition, but does it really make things any more efficient for the end user? yes, I could use text to speach to type an SMS, but isn't it just better that I ring the person in the first place?

I had an interesting discussion in my last place when they installed Microsoft Lync (like a corporate MSN messenger). I explained that the quickest way for me to communicate with my team was to open my mouth. If they were working off-site, I called their mobiles. What could be more efficient than that?

BB's were great for corporate use, but I agree with you, they need some massive USP to even start to compete with Apple.

Sometimes I think that, one of these days we're not going to need to interact with a real person at all. Everything is geared towards your technology doing everything for you. I guess I could blame all the sci-fi movies we watched as kids, or the fact that technology is just moving forward at an alarming rate, but in the end it comes down to the person using the phone. It just seems odd that a person would rather send a text, or email when you just need to pick up your phone and call them.

It could also be that many of the people we talk to aren't in the same geographical area we're in. That would make calls rather expensive lol - enter skype perhaps?

Technology is just making things too easy for us to ignore human contact. In the end schools might have to give classes in talking to another person, instead of learning how to work with a PC.