“Of course, at a business level, cash rules everything. Run out of cash and you die. But as a marketer, you are so far removed from cash collection or burn rates (in most businesses) that this is not helpful.
Understanding the correct metric to use in any given situation is a large part of the skill of a consultant or marketer. I constantly find myself recommending different metrics in different situations.”
Understanding the correct metric to use in any given situation is a large part of the skill of a consultant or marketer. I constantly find myself recommending different metrics in different situations.”
'tis another long post, but well worth a read through. I would love to hear what you guys think about this.
