Phoenix Trading are donating 5p for each item ordered from the special charity online brochure to the Western Front Association. An organisation that helps to keep alive the memories of those that took part in WW1 regardless whose side they were on. They also educate children and adults about WW1.
I think this is a good charity to support. Hopefully it may also generate more sales and new customers. The more items sold the more money can be raised.
I see this as good for marketing especially as this is a special year linked to the start of WW1.
