After a very turbulent year that saw a barrage of bad publicity and a whole host of new rules and legislation, it's no surprise to hear Wonga is downsizing.
To be honest I'm amazed they survived at all and text books must have been written on how to survive public, political and legal controversy!
But according to the BBC news they are cutting 325 jobs, over a third of it's staff.
I always thought they would rebrand and dump the wonga name, coming out the other side as a tightly regulated but respectable loans company. But they have spent an awful lot of money on advertising and brand building, and we all know those puppets!
Do you think this will mark the turnaround for Wonga, or is it maybe the start of a terminal decline?