Do you believe in rewarding customer loyalty?

I like to keep customers happy, so I would either offer a discount or give money back if customer is not satisfied with purchased. I think also smaller company they do care more about customers because it is in their interests to grow and make the business better.

At Pac-Hs we love rewarding our loyal customers, we give them discounts on their orders. But we do also reward customers who place larger orders with discounts too, whether that's a first purchase or not. Discounts and other rewards are a great way to make the customers feel like they matter more. We understand that for large companies this can be more difficult, but medium and certain small businesses should reward repeat customers, as it encourages them to come back and helps your business grow.

Alice.

Reward is good business strategy, you are going in right direction. Nothing will keep customer feel better like discounts.

I agree that it's definitely a thing that smaller businesses are very involved in.

I purchase from small businesses a lot and it's very common to find discount codes off my next order inserted into the package when it arrives.

Not to say that  big businesses don't do it also because I've had the same off major retailers, but it's less frequent in my opinion. I would say it's because big businesses have the big budget for advertising and so can lean on this as a marketing method (for gaining new business as well as retaining existing) and don't have to work so hard at customer retention through loyalty discount.

ASOS have one of the best loyalty schemes around, it has to be said, despite being a large company. You can pay a small fee for an entire year of free next day delivery and they have a loyalty point system too.

Amanda