Social Networking for Business - is it worth it? 12th April 2012 1:02 PM
“Social media is absolutely useful for businesses - it's free marketing. It's also worth nothing that marketing itself is now 50% digital, 50% physical. Social media's a large part of digital marketing - it's going to be even bigger going forward.”
Get your point by what you mean by free marketing but it isn't always the case that it is free. you have companies who pay for facebook ads and and other services. Also it cost time if a individual or company decides to do it themselves. But yes when it done right it can pay off and be worthwhile.
Not sure how much big social media will be in future in regards to marketing and digital media. Lets wait and see.