Twitter not for me?

Use it to post what your up to and what your business is up to etc..

Personal and professional. Mix it up abit

Stick with your original view, for most businesses Twitter is a complete waste of time!
You have very limited time and resources, so don't waste either. Simples.

You need at least one dedicated team member to work on it or it won't be any good. Besides that, the team member has to interact with people on twitter. This alone, if there are budget constraints, can make twitter useless. Unless all you are going to do is blast links to your followers, which only takes a few seconds, or a button push most times.


Not always. Yes, its important to establish yourself as a brand on twitter and how many other social networks out there, but you still have to be practical about it. You're marketing a product or a service yea, but people aren't always going to like hearing @myproduct or @myservice yammerng away about their products or services. Best advice would be to start a twitter page as a company, and then have someone work on it using their own name or "alias" to actually talk to people and not just toss out tweet after tweet of links. It puts people off of twitter followers and TBH they will unfollow you in the end.

Everyone here knows how talkative I can me at the worst of times, so what I did was try an experiment. I have been busy with document analysis for a few months, so our company twitter page was dormant for a while, unless I tweeted something I had read, which in the end, turned out to be a link every now and then. Last week I got back to marketing and logged into my twitter page.

Talk about links central. :P So I decided to try something. I waited, leaving my twitter page open while doing other work, but checking up in tweets every now and again. In my twitter feed, someone declared a "woot off". no links, just that sentence and asking who's in. All I did was type @... I'm in. That user ended up following me, and not just that, but people that saw the interaction, from his list and some of my other follower's lists actually followed me as well. Proof that interaction works better than just posting links all the time.

I am in the process of working out how to get interaction going on my twitter page, in relation to links, so I am going to be unfollowing a good many people, and only keep following those that actually talk to me and not just bombard me with links.

Interesting analysis, must admit do tend to see mainly self promo stuff on twitter, and I've scrapped the auto tweet from the forum and try to do more personal ones. Just balancing time/effort versus reward etc, but reckon your right, interaction is the way to go.

I think its a good way to go. I mean why else would you have a social network account. Tweeting links is good, but there has to be a balance of sorts. Clients want to talk to you on social networks and not just look at links and self promo.

I just wish more would think like that. I logged back into twitter just now and its business as usual. (sigh)

Twitter will become increasingly important as an informal press release function - if your business is hosting an upcoming event, launched a new product etc.

The key thing however is to build 'useful' twitter followers who will respond to your posts - this is perhaps the most difficult task

Quite agree.

I feel that Twitter marketing needs careful planning because it's hard to simplify your thoughts into 140 characters. However, there are so many companies who have really made great efforts in making their campaigns work. One example is Uniqlo. Check out their campaigns and be amazed by how something so simple can be super effective.

Might check it out. Do people really look at promoted tweets? Wonder what the ROI for promoted tweets especially now big brands are investing so much money into it.

i had the same problem, When i get on to twitter i feel blank, What to talk ,what to post,
My wife is excellent with twitter, she has ove 11,000 Tweets now with 600 followers and 100 following, Its great, but i think a lot depends on individual identities , with respect to the presence on twitter