“I used to agree to a certain extent that social media may only appear to benefit certain biz types or brands, maybe with a more youthful or "cool" image, but now we have actively incorporated the facebook integration across our sites, I would have to re-evaluate.
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But I agree you shouldn't spend a disproportionate amount of time on social networking, and as with all things business, it's down to prioritisation, and needs slotting into your marketing plan.
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Interesting sjr4x4.
Would you not agree that social media (as a marketing tool) is really only appropriate to people who are intrinsically 'social'? ie, like to chat a lot?
Whereas those business owners who are more business-orientated are less-likely to have something to say - and on a regular basis? Hence they become the business owners with "have you visited us on facebook" on the bottom of every page of their website, but when you actually visit there, its empty!