Indigo Clean - Luke

	Forum title	Business Owner
	Joined	Jul 2015
	Posts	6
	Thanks	16
	Thanked	15
Latest activity		24th Sep 2015 7:19pm

https://www.facebook.com/indigohomeclean

@indigohomeclean

Recent Posts

Do pretty websites convert sales? 9th September 2015 5:04 PM

Originally Posted by sjr4x4

“Agree completely, but I think the point our man Seth was getting at, was not so much DIY versus professional site, I think few people would argue against that. It was more simple rough and ready in your face conversion/money making machine, versus aesthetically pleasing. Or pretty pictures painting a story, versus text saying we do this, buy it here.

I really like your site, visually it looks the business. But you consciously sacrifice 50% of your visual above the fold real estate with a purple image, when viewed on a desk top, forcing a user to scroll.

(IMG REMOVED FOR SIMPLICITY)

The curse of responsive design or deliberate from user testing.

Applying the Seth approach, and stripping out the pretty bit, you would be left with this above the fold:

(IMG REMOVED FOR SIMPLICITY)

Question is, does one way work better than the other? I guess that's the crux of the argument. But that's one for analytics, conversion data and split testing.

In the old days we used to be paranoid about making the visitor making more than 2 clicks to get to a call to action. With mobile now ruling(ish) the roost, maybe scrolling has taken over from clicks?

I'm sat at a responsive cross roads as we toy with possible new designs for MLS. I want sleek sexy and pretty, where as the current separate mobile site and old school fixed template desktop works well and is commercially safe. Get it wrong and it gets expensive ”

Thanks Steve, you make a really good point and whilst playing around with inspect element I have reduced our header images to 250px minimum height instead of the 500px they were at, take a look below... I quite like it.

I'll leave our home page as is as the header includes our CTAs but will likely get the remainder of the site updated to reflect the below. Kaizen! Always looking for continuous improvement.

Now how much do I owe you

Thanks for this post:

Thanks from: Steve.Richardson

Is offering a free product a good way to generate more business? 7th September 2015 4:54 PM

Originally Posted by Rebecca (PayforPrecision)

“That's lovely, I'd be really impressed with free flowers!

”

We think it adds a nice touch, we're also now looking at sending out a follow up pack with a couple of posh tea bags a couple of posh biscuits and a branded card saying something along the lines of - "Thanks for inviting Indigo Clean into your home, now everything is sparkling and clean why not put your feet up and have a cuppa on us!" and then a £10 discount voucher to use on their next clean.

This should hopefully increase our conversion rate from one off cleans to regular customers!

Do you give blood? 2nd September 2015 6:23 PM

I do and have done for a couple of years now, I think I'm up to about 16 donations.

Doesn't cost me anything except for my time and if you're going to the pub afterwards then it's a bit cheaper to get to the same level of merriment

Thanks for this post:

Thanks from: mrb, Steve.Richardson

Marketing gimmicks work - thank you Nimbus 2nd September 2015 2:47 PM

Originally Posted by Steve Richardson

“Yep agree completely, and I gave them exposure on Twitter, Facebook and Google+. Looking at their twitter feed, it looks like plenty of others did the same, so a good marketing campaign.

Shall have to ask and see if they fancy sharing their findings with us, would be interesting reading!”

This is a good point Steve, we currently give a bouquet of flowers to every first time clean and find that not only does it increase our regular clean uptake, it also get's people talking about us on social media.

This Nimbus Hosting chocolate bar has given me an idea to do something a bit different though...

I'm thinking we might start sending a couple of posh tea bags and some biscuits to first time customers with a sort of "have a drink on us" theme, maybe playing on the whole relax and put your feet up in your freshly cleaned home angle?

I think things like this are what make you stand out from the crowd and give you a bit more of a funky brand identity that people can relate to.

Thanks for this post:

Thanks from: Steve.Richardson

Do pretty websites convert sales? 2nd September 2015 2:40 PM

Originally Posted by sjr4x4

“How do you get on with your website? Are you prettier than your competition but your competition is more successful? Have you lost leads and sales after moving to a pretty website and regretting leaving your old unfashionable one?

Maybe you're a tinkerer and can't leave your site alone?”

I think a pretty website is only half the battle, you need to actually get people to your website and then ultimately it has to be optimised to convert once they are there.

A simple and functional website will always out convert a beautifully designed but difficult to use website.

I would say our website is "prettier" than any of our local competitors websites but we have also focused heavily on user experience and customer flow with prominent calls to action and a simple interface.

It's important to consider that a "pretty" website can also inspire trust in your customers especially if you are taking payment online, I'd definitely feel more comfortable putting my card details into a well designed website then I would a DIY freesite.

Thanks for this post:

Thanks from: mrb, Steve.Richardson

Is offering a free product a good way to generate more business? 2nd September 2015 2:28 PM

We've given out a couple of free home cleanings before, usually to local bloggers or key influencers in exchange for a review on their site.

It's worked relatively well in a couple of instances.

For every first time clean we also provide a bouquet of flowers and a thank you note to enourage them to book a regular appointment although I am looking at changing this slightly moving forward as I think there are other more interesting ways of doing it.

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