Off-line or On-line Advertising for Businesses 17th May 2013 6:25 PM
“I beg to differ, Jamie. The fact the people's physical mail boxes are less full these days makes good quality direct mail noticed more now than ever.
It's our online mail boxes that are too cluttered, often causing us to delete many emails without taking any notice of them.”
It's our online mail boxes that are too cluttered, often causing us to delete many emails without taking any notice of them.”
That's a fair point you make hdm. I think that good quality direct mail has always been noticed amongst the rubbish that people send out though.
I have only ever tried direct one direct mail campaign before and it didn't convert well at all. This more than likely was down to me not optimising it well enough though (although I did follow the advice of Dan Kennedy who reportedly had a lot of success with direct mail).
I personally have had far more success with online marketing but I'm sure both will have their place in future.
I also meant to add, he exact same can be said for email marketing quality as direct mail quality. If you are delivering emails with compelling subject lines to a double opt in list using a firm like Aweber, the open rates and conversions can be amazing.