“As I always say to people, make sure your website itself is Search Engine Optimized to begin with, but populate the pages with what your customers want to read not what you think is best for search engines. You will be rewarded for this.
I relied upon the company who compiled our site to ensure that ours was ok, unfortunately as I learned more and more I discovered that there were many things that were not correct. Luckily I now have the knowledge to correct this and am in the middle of doing just that.
I can tell you there are many things that can help you like alternative text for images and anchor text, making sure that your keywords are at the beginning and end of the page with several mentions throughout. Highlight those keywords. This is but a small example of what you need to do.
”
I have to disagree with you on the highlighting front you don't always need to highlight them, you need to have copy which reads well and isnt "I am on a business forum and this business forum is very useful for business owners"
It reads silly and will be picked up by search engines, keep it simple and make sure it reads well to a reader and not the search engine"!
