Posts

Keywords in URLs - any best practices? 7th February 2012 1:07 PM
When it comes to domain names it is apparent that what is good for seo isn't necessarily good for humans. Personally I'd recommend having 2 or more domain names so you have one that is memorable to humans and another that is excellent for seo and just point them both to the same site.

That way you can have something simple that feeble human brains can easily remember and another that holds all the keywords you want, within reason, for search purposes.
I think, maybe there needs to be some sort of spam/scam proof SEO technique developed. So that IM's can once again be proud of who they are and the companies they represent without having to deal with the ranks that intend to do nothing but take advantage for their own gain.

(/rant off)

That would be nice but unfortunately it isn't likely to happen.

It's the same with all things where there is a possibility to make money, as soon as someone comes up with an idea, the unscrupulous will pervert it and use it rip off unsuspecting clients. As Barnum said, there is one born every minute. But, as I'm sure we've all discovered at some point, you don't need to be a fool to fall for the usually very creditable looking salesman.
Client relationships 7th February 2012 12:21 PM
Personally I would prefer to get a decent service from a business that knows me and goes the extra mile to make sure I'm satisfied with their service, than get a free pen.

But I suppose if I already get that from my suppliers, a free pen would be nice.
What sort of price should I be looking at when setting up a online store and how many man hours could I be looking at to maintain it?

Prices can be massively diverse depending on which company you deal with. I am happy to talk with you and let you know what we would charge to give you something for comparrison but you'd need to pm me for that.

Maintaining the store isn't difficult and shouldn't take up a lot of time, unless you change the details of products you offer constantly as this is where your own workload will be concentrated. General maintenence of the site itself should be carried out by the developer.

Some general advice

Most online stores offer pretty much the same features so you shouldn't need to worry about the actual functional side of things. However there are a few things that are determined by the company who will build and host the site for you and you should ask them what they offer in this area;

How many products and categories will you be allowed?
This figure can range from as few as 50 to an unlimited amount and even if you only intend to put a few products online now, you will need to have room to expand without extra cost so consider this when you organise a quote.

Is there any restriction on number of visitors to the site?
It's less common these days for any company to charge you a premium based on site visits, but make sure you have an unlimited package.

How much will they charge for hosting and maintenence?
Again this can be a bit of a minefield as not all designers will tell you up front and you may find you have some unexpected extras to pay for.

How much will it cost you to move to a new hosting company in future?
Most companies will retain the copyright on the work they do on the site, and quite rightly so, but they all have different charges to release that copyright so you can move hosting if they don't give you the service you want. Some can charge you thousands to prevent you from moving. Find out up front.

Is there a charge for advice or assistance should you need it?
When you buy an E commerce site you are given a password to enter the site back office. It is here that you can add and remove products, change prices and change some of the site settings. If you do something in your sites back office that changes things you didn't expect, you are likely to need some advice to remedy the problem. Some companies will charge for this so make sure your maintenence/hosting agreement covers such eventualities.

I've tried to think of everything but if you have more questions, I'm always happy to help.
What is it they say, all publicity is good publicity?

I doubt Gerald Rattner would agree with that.
Having an online store will certainly help.
Many people these days use the internet to search for products and services, even if they intend to physically visit an outlet to buy.

If you decide to get a presence online, don't forget to budget for SEO as any website is only useful if it gets visitors.
My wife and I have an agreement.
I make all the big decisions and she makes all the small decisions.
Strangely in nearly 30 years of marriage we haven't had one big decision to make.
Favourite online gaming 6th February 2012 11:45 AM
I play an online browser game called Ikariam. It's past its best now but has kept me entertained for over 3 years.
Not that I'm addicted to it or anything.
I think he's lucky to be alive. Probably in no small part due to his wife.

A good example of how great a difference the right support can make, however brilliant we happen to be at our chosen vocation.
Final Company Ideas 4th February 2012 1:22 AM
Personally I think the name is very important and after a while changing your branding can be damaging so I think it's important from the start.

For example if a business is called Bodgitt and Scarper, I doubt they'd be very popular, although the name is certainly memorable.

I believe a business name should be simple, concise and explain the services offered. As an SEO man I'm sure Kevin would agree since that's part of what makes a great domain name.

Something along the lines of
Page-Up-SEO
Google-Goggled
Going Up SEO
Affordable-SEO-Services

Whatever you choose to call yourself, I wish you the very best of luck with it.