Posts

Doctors Dispute - is it this simple? 11th February 2016 10:44 AM

Great post from Facebook:

Finally someone's attempted to explain what the junior doctor's dispute is all about. Seems to be the difference between time & a third and time & a half for the weekends. Please could we just settle at time & four ninths and move on?

So do you think the Junior Doctors have a fair case?

Do you have a marketing plan? 8th February 2016 12:51 PM
Stevie, you could never forget little old me, I always reappear! 
 

Obviously Trena I was talking metaphorically 

Do you have a marketing plan? 5th February 2016 3:51 PM
My problem is lack of marketing to our existing customers.

I have a mental block with following up and reminders etc, mainly due to the fact that I don't like receiving them, so assume my customers wont either.

I have a real issue with spammy emails and I think thats what it is. 

Shoot me now!”

 

Oh Trena, existing customers are your best leads!

You did our carpets years ago, so why haven't you emailed or contacted me since (as a business I mean)? I've gone cold now, forgotten who you are and not recommending you. Keep the contact, keep the relationship.

Nothing wrong with email, keep it professional, abide by the spam laws, have an opt out and don't spam!

We send the same old one out every month, everytime I tinker with it and modernise it, it breaks  So we go back to the same old one. But it works.

In your case have a newsletter, maybe bi monthly. Handy cleaning tips, make it informational and useful, with a X% off special offer as a loyal customer

If the content is useful enough, or refers to maybe a blog post, then your mail may get shared and you might get some new enquires.

Forget what you think about emails, done right, they work!

EE merges with BT - end of the EE brand? 5th February 2016 12:32 PM

After recently changing business phone provider from Vodaphone to EE, just had a letter to let me know EE is now part of BT. Heard rumblings about it before but never really paid any attention.

BT is now firmly back in the mobile phone market after it's short sighted bizarre decision to exit years earlier. Remember BT Cellnet?

So EE coming about after the merger of T Mobile and Orange, does this mean the recent EE brand which has millions pumped in to it is set to disappear?

Although there are the usual new merger customer notifications that everything is the same, blah blah, nothing will change etc, I'd be amazed if EE survives longer than 18 months. I reckon once BT has worked out its strategy and marketing, EE will be absorbed in the BT branding machine, and will simply just become another division of BT. BT mobile? Maybe BT Mobile and Broadband?

So 15 years after being a BT Cellnet customer, it looks like we are set to return, although not by choice

The good news though, at least with EE/BT we can now get a signal in Stratford which is something I never could with vodaphone 

Any other EE customers? Are you bothered worried? Or do you see it as a good thing? Maybe there will be perks or bonus's that will be bundled with your mobile contract?

The EU - Has Cameron done enough? 5th February 2016 10:33 AM

Media speculation and bias seem to indicate no, but what do you think?

Is he putting together a convincing proposal for reforms, or is the emergency benefit brake the damp squid as Euro sceptic MP's suggest?

You never know, have pinged Tom

We are writing an article about recent start ups and are looking for anyone who has started their business within the last 2 years. 

If you're interested can you reply and I will forward your details to see if we can include you. Just need to answer a couple of questions, and then get a bit of free publicity.

Any takers?

Must admit, it's a new one on me and I've never actually witnessed it anywhere.

I don't think it has arrived in Shakespeare's Town, in fact there was a huge uproar when they wanted to open a Pound Land 

So is "graffiting" on a pavement by using a stencil and removing dirt to leave your logo, image or message, vandalism?

Interesting question! I'm guessing it will be more in the context. Obvious abuse, slander, profanity will attract complaints and local authorities.

But is it wrong for a cafe to use the technique where they have outside tables, but the ground is technically council owned?

How about your house number in the pavement outside your house? Is that vandalism?

How about the recent landrover beach artwork? Could this be perceived as vandalism?

Suspect this will just raise more questions than answers!

Lazy phishing in Irish Water 3rd February 2016 11:54 AM

See that for a title, got to be Sun newsdesk potential

I think the quality of phishing spam has definitely gone down hill recently 

Not even the courtesy to target the right country! 

Do you have a marketing plan? 1st February 2016 12:43 PM
If I think something might work, I give it a try if not, then move on to the next bright idea.

I'm probably going to get eaten alive now and asked how I can expect to run a successful business with that frame of mind..... I often wonder that too! 

 

I know what you mean, have been guilty of it myself plenty of times.

Some wise Yoda type business myth that circulates on the interweb malarky rings true.

"if you do the same thing year in year out, you get the same results" or words to that effect.

If you decide on a course of action for the year, maybe increase clients by x, or revenue by y, then you need to a plan to make that happen. Otherwise you are just servicing existing clients or winning and losing the same number of new ones as you did last year.

Unless a contract lands in your lap from nowhere, in which case the growth strategy is reliant on luck, which has better odds than the lottery, but not as controlled as a plan