Who will be next? 31st January 2016 9:42 AM
Well never saw that one coming!
image courtesy of wikipedia
Genuinely gutted, a true legend and hero, bye Sir Terry 
PostsDo you have a marketing plan? 29th January 2016 1:09 PM I'll confess to being a grudgingly cynical convert I'll get Angela to send one over to you. I've always one been for strategy/business plan and cost models rather than a marketing plan. But now I've seen it being used in action, I couldn't imagine not using it. You don't have to follow it religiously, you can amend and change things. But if you have a clear idea of where you want to be in 12 months, then the marketing plan is your proposed journey how to get there based on your available time, budget and tools. Of course if a business doesn't need any more customers, has no plans to grow or expand, then they have no need for a plan The mythical marketer 29th January 2016 8:47 AM
The mythical 10x marketer She's not a myth. Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come? The 10x marketer understands that the job isn't to do marketing the way the person before you did it, or the way your boss asked you to do it. Strategic marketing comes from questioning the tactics, understanding who you are seeking to change and being willing to re-imagine the story your organization tells. Don't play the game, change the game.The 10x marketer doesn't fold in the face of internal opposition. These two points are essential and easily overlooked. If you are merely doing your job and also working hard to soothe all constituencies, it's almost certain that your efforts (no matter how well-intentioned or skilled) will not create ten times as much value as a typical marketer would. Full article: The mythical 10x marketer Food for thought if you're doing your own marketing. Maybe time to stop all the self promo facebook and twitter posts and rethink your strategy... Goodbye Landrover - all good things come to an end 29th January 2016 8:25 AM 10.00 today the last one rolls off the production line Rule Britannia, at least when we've got some new engines 29th January 2016 8:23 AM
A bit of a PR disaster for the Royal Navy today as it concedes their six high tech £1 billion boats have dodgy engines. Not quite the image we normally associate with the Navy, which now means they have to chop a big hole in the side of each boat to carry out repairs. Reading the article on the Beeb, didn't realise the Royal Navy now comprises only 19 warships, of which 6 are affected by dodgy motors. I suppose it's a sign of the times. BBC News: UK's £1bn warships face engine refit Do pretty websites convert sales? 28th January 2016 4:57 PM My biggest bleat about the gov.uk site is it looks a bit Janet and John. But concede it does what it says on the tin Can't argue with mobile traffic. Anyone now with a mobile unfriendly site needs a clip round the ear. Any web designer still churning out mobile unfriendly sites wants shooting. Saw Morrisons advertising 97.9 for Diesel at the weekend. Never thought I'd see that again! Goodbye Landrover - all good things come to an end 25th January 2016 11:44 AM
As a confirmed Landrover anorak and huge fan, having driven them all over the world and owned a few, its sad but inevitable that the Landrover Defender production ends this week. Thus ending a production run from a vehicle, as the image shows, that is very recognisable from it's initial incarnation in 1948 as the Landrover series 1. Or as the BBC website said earlier (didn't get a screen shot and they've updated it!) The Jaguar Landrover Defender Series 1. Just about as many inaccurate journalistic facts as is possible in one line of text No doubt there will be legions of Landrover owners screaming Judas at JLR for culling it, but to be fair it's certainly over due. In the 1980's it was clunky, cumbersome, underpowered with an awful seating position with off set pedals, and no room for your right arm, so you have to open the window But take it off road, and you realise this is where it belongs. With a V8 3.5 petrol engine, shortwheel base, great departure angels, the landie will pretty much go anywhere you want, from sand to mud. Even our non turbo military ones used to be superb offroad, with lots of torque, they would just pull themselves through all sorts of terrain. But over the years, vehicle regulation got tighter (crumple zones in a Landrover?), until the recent JLR setup, Landrover build quality was legendary bad (Rover being the key clue), with an expectation that you would get wet when it rained, as everyone knows Landrovers leak. Then to try and match the new wave of Japenese and cheaper imports, particularly Pickup trucks, somebright spark decided it was time to start adding elctronic gizmos, and Landorver lost the plot. Traditionally a Landrover could be fixed by a blacksmith in a remote African village. But as soon as you got heated seats and electronic traction control, the end was near Outside of military applications and hard core enthusiasts, there isn't really much of a market these days for a vehicle that has had the same basic body panels since the Series II in the 1950's. Even farmers these days prefer a nice warm Japanese Pickup Truck which will happily bounce over their ploughed fields. So it will be sad to see you go, but maybe it's time old friend Ironic that it took Indian owned TATA to turn the brand round into the huge success story JLR is now and put to bed all the quality control issues that used to haunt Land and Rangerovers. Why couldn't a UK company have done that? Be interesting to see what the new Defender turns out to look like. Hopefully not a freelander/discovery look alike Who will be next? 22nd January 2016 2:23 PM
“ I am petrified we'll lose Robert Redford, he's my favourite! ”
Thought he was already dead? |
”
Another great pearl of wisdom from the man Seth!
On road, it is impressive as a damp squid with the aerodynamic properties of a house brick, acceleration of a disability scooter and zero creature comforts.