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Had a very similar conversation the other day. The TV guys we've been talking to are developing this advert, but their client has licensed the app from Aurasma, so it is white-labelled but to view it, you need to download the app from the client as it is only available on their "channel".

This app and channel mindset is going to be the obstacle to overcome. I think it needs to be a single app or standard, preferably built into the next generation of handset.

Hadn't heard of blippar, but looks like they have started at the same time. Wonder if it will be a VHS/Betamax type battle or will the join forces and develop a standard?

It needs to be simple to use to gain widespread adoption, competing standards will just slow things down.

If you want to show someone who's a bit sceptical, and you have the Aurasma app on your phone, ask them if they have a

...but how else is little Quentin and Henrietta going to get to school?

Got to be honest, I put cricket in the same category as golf, boring

But that's just me, in fact not really a fan of any team sports which is more of a reflection on my lack of sports skills

11,000 tweets!! Holy moly! I struggle with 1 a week

Blimey, not sure if we are expecting a Russian invasion, but an impressive show of force!

lol ever the optimist

Good job Barney doesn't work for the tourism industry!

With recent conflicts it's easy to agree, but we live in a global world, and I think we should continue to contribute to UN military, humanitarian, training or Nato commitments. I don't think taking an isolationist view is the way forward.


I think that's a little harsh. All military campaigns have elements of luck (good and bad), political mismanagement and military incompetence. In both world wars, without the resources, support and war material of the USA and other allied nations, we certainly wouldn't have been on the winning side.

But taking WWII, if we had been landlocked to France, it would have almost certainly ended in 1940 with our defeat. Likewise, if the US had decided to remain isolationist, and D Day never happened, the outcome of Germanys defeat wouldn't have changed, it just would have been a different world map with Soviet occupation of Western Europe Whose side we would have ended up on makes an interesting debate over a few beers...

Likewise, in the mid 80's it was a Youth Training Scheme or the military. The cold war was winding down when I joined up and I witnessed continual downsizing through the 1990's, with guys returning from Bosnia with redundancy notices. It is a shame fewer youngsters today will have the opportunity, share the comradeship and learn the life skills, as well as a possible trade and education opportunities that joining the forces can give you.

I think the military has been cut too far already, and we (rightly so) may no longer be the worlds policeman, but I do think we should continue to participate. Regardless of decades of political mismanaging, people forget that British forces military expertise is in demand across the globe. Having worked with and witnessed numerous other countries Armed Forces in action, the UK military are seen as a professional force by their overseas peers, much emulated, but rarely bettered.

I only hope someone in authority wakes up one day and reverses this declining trend before it's too late.

<gets back down off his soap box...>

So would you know I would be coming?

Well it's actually sunny at the moment outside of the office, so no doubt the hosepipe ban will be back on tomorrow

Blimey!!!

I didn't realise Digg had fallen so sharply from grace!

"Digg confirmed Thursday it sold its brand, website and technology to Betaworks. The price is a pittance for a company that raised $45 million from prominent investors..."

Ouch, that's one investment that went pearshaped