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Yep I think so, or at least genuine ones. But there are too many people running round trying to build up likes or +1's by unnatural means, ie buying them etc.

I think your online reputation is far more complex than a few likes, but as you say, it's certainly part of it.

Never heard of them, but there have been countless who's who type scams "you have been selected to join us" or "we have a private membership" type of rubbish.

Doesn't mean these are one, but I'd be very cautious

I like the member benefits, if you want a certificate of achievement or a wall plaque, I'll rustle one up for

It's only a month old! Verdict seems to be a thumbs down for business, unless you are targetting women

Partially agree. Things like Pagerank, us IM peeps get hung up on it, but in reality don't worry, if you have good content and other people link to it, you will get PR.

There was a post recently about google updates, the advice was don't panic. It's the same thing, we spend too much time panicking. Learn the rules, play the game and relax. Take some risky shortcuts, and then its time to sweat.

Online reputation is 1000 times more important than how many like's or +1's you have, but they can be used as indicators of what does or doesn't work.

He may knock KPI's as mechanical, but you need some kind of yardstick to measure of. It doesn't have to be corporaty pie chart full of waffle, maybe a basic spreadsheet with what you deem to be acceptable goals/outcomes/conversions.

maybe forum post = more exposure
2 FB likes on new blog post = shows content is of interest
negative feedback or reviews = issue or problem that needs addressing

I can see what he means by mechanical SEO, eg must have more crappy low quality links.... must spam more blog/forum comments, and we see plenty of examples of it. But I think this is aimed at more of the bottom end of the IM spectrum, link builders etc, rather than people who take IM seriously, or thats how I read it

If a business needs to turn to a payday loan outfit, then they really have problems!

That said, be interesting to see how successful this is, if you can sleep at night, could be a profitable market to get into

Yup, we used to have to pay for analytics years ago, and googles are 1000% better more sophisticated.

Likewise, if they started charging tomorrow, we'd have to pay it. That said I've never understood why they continued with the paid version, which was still Urchin, but just googled it, and saw this:

Urchin from Google

So end of an era!

Oh dear, it looks like the CEO of Yahoo didn't have a degree in Computer Science as he claimed

Now shareholders want him fired!

The chief executive apologised to staff in a memo on Monday, but made no mention of why his biography had listed the degree he had not received.

"We have all been working very hard to move the company forward, and this has had the opposite effect," he wrote.

"For that, I take full responsibility, and I want to apologise to you."

BBC News - Yahoo investor demands records in bid to oust executive

Concept is great, but based on the experience of running a review site, it can be hard work, you need good moderation and processes in place, and you will still receive the grief of threatening calls/email and legal letters, so I certainly wouldn't do it for free, but not sure how you would monetize it if that was the sole purpose of the site?

For that kind of money, I can see your point! Hope you get your dosh ok, otherwise no doubt it will be the debt collector!

Yep, I'd prob want to name and shame as well

Off to see a Maiden tribute band tonight Huzzah!

Plus my mate just told me he's planning to see Maiden in Chicago, then Marillion in Milwaukee lucky git

Have a good weekend all