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ahhhh don't upset our Rachael 

I just like to save 5 minutes drying my hair, so have it short intentionally 

I am self professed fan of Seth Godin. If you don't know who he is or not come across him, then this is a great example of how he examines the world we live in from a marketing perspective.

How to make a sign

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: 

TERMINAL CLOSED
FOR MAINTENANCE

between 12:00 a.m.
and 4:00 a.m.
until further notice.

Ticketed Passengers &
Employees ONLY
will have access 
to Terminal.

A few questions on our way to fixing this:

Who is it for?

What impact will it have on everyone else?

To the sign maker: Are you angry? Frustrated? Trying to teach people a lesson?

What does it sound like when you read it aloud?

and... is it clear?

When I look at this sign, I wonder why it needs to say, "until further notice." After all, aren't all rules in place until further notice?

And why say 12:00 a.m. when midnight is so much more clear?

Do we really need to alert employees to this rule every day? 

Mostly, though, the headline is confusing (every person reading this sign for the first time is sure the terminal is closed right this minute, until they read the next line).

Perhaps, then, it might be a better sign if it said:

Hi. To keep this terminal clean, it's closed 
to visitors from midnight until 4 a.m. every night.
Ticketed passengers are always welcome.

Does it make you think about some of your marketing messages? Less is more? Be clearer? He sends out blinders like this every day, so if interested here is Seths Blog

Saw the girl that came up with this image on the news this morning, what a superb idea.

I loved her reasoning and rationale for the imagery. Traditional campaigns tended to be text based or use safe images due to obvious decency and censor issues around pictures of boobs on marketing and social media channels. But she wanted to come up with a  way of quickly, easily and visually getting across lots of important information that has the potential to save countless lives. Lemons!

Image courtesy of and for more info visit: www.worldwidebreastcancer.com

A brilliant and simple concept that meets all of its aims, with the added benefit of viral marketing appeal. As marketing ideas go, we could all learn from this one.

Greetings,  much money we can save you.

Greetings, page 1 Google I can get.

Greetings, grumpy that you are.. 

That's what you think....    wooo ha ha ha.... tape over that camera...

Anyway, I blame Rachael for the copy

Question is, has anyone tried the theory and washed one yet?

Nice story Ave and good for you.

So no rows working with the missus? Can be a recipe for disaster 

Fantastic