The problem I am having with all of this is that I've spent ten years guarding my identity online, not quite to a tinfoil hat level of paranoia, but it's a matter of pride that if you type my real name into google - even with additional qualifiers - none of my personal stuff comes up. Nothing I've created, nothing about me, no photos, just a load of stuff relating to dead Americans from family-tree sites.
Of course if you know my personal online identity then ten years worth of blogs, photographs and messageboard posts come spilling out, but it would take some effort to link the online persona to the actual flesh-and-blood person.
I can't seem to figure out how to reconcile my ingrained "never use full name, check all privacy settings before posting, never post email in full, no phone number or address details on any visible space" habits with the concept of... well, of marketing myself.
