wingman - Profilewingman
Recent Posts So how do websites rank in Google? 1st November 2012 5:40 PM The above answers are quite helpful and actually true. Think of it this way, if you focus on your "BRAND" and adhere to the norms in on-page optimization combined with the right methods of distribution, you can never go wrong. Top 10 SEO Tips 28th June 2012 10:13 PM “I like your nice and helpful tips .Can you explain how i decrease our site bounce rate?” Bounce rate is all about engagement and your page usability. It's not really an SEO factor perse but it is always good to setup great landing pages that will keep your visitors wanting for more. Have a clear call to action, that would be a good start in knowing the effectivity of your ads and landing pages. Adwords good or bad? 28th June 2012 3:28 PM “[FONT="Verdana"]I advertise on Google Adwords..but I am just wondering why I only got 27 calls over 476 clicks..spent almost $1k already...what do you think is the problem? does anyone know?[/FONT]” I believe that you need to valuate your ad campaigns closely. You can actually talk to a Google Consultant and ask all the questions you want. My advice, optimize your campaigns and aim for a high qual score. Keep in mind that the landing page is very important as well. You can get traffic but your website is still the one who converts. Social Networking for Business - is it worth it? 5th June 2012 2:35 PM “yes, but there is a huge difference between marketing and flooding social networks with nothing but hard sell. I remember testing a twitter list once. People don't want to communicate, they don't want to do anything but get as many links through as they can. I have cut away at my list, taking the ones that are only there for self promo out, and now I have only those I actually talk to on a daily basis (besides a few that I have not had the time to get to yet.), my friends from forums etc.and somehow that seems a lot better than having a massive following where there is absolutely no interaction at all. It might be a bit of a rant, but social networks are a put off for me for now. Marketing itself has taken a wrong turn somewhere as well (for some). Think about it though, marketing is meant to be a one on one with your selected target market, where you promote, discuss and show people why your product is better than anyone else in the same sector as you are. Its interaction, window dressing a product to show all its good points, and then making a sale to a client that you know will come back and/or refer other people based on their experiences with you and your product. What I see mostly now days, is that some marketers really don't give a hoot about who they are targeting, as long as they get that link in. TBH, for some marketing is nothing but SEO, trying to get a site ranked above and beyond anything else. They focus on clients afterwards. Which is wrong, because at the end of the day, after spending all that time making sure their site gets to page one, their site is not made for clients, and visitors move onto the next person down the list. Then they turn to social media and blast link after link thinking that is the solution to the problem, they turn to forums, and everyone (well not everyone, but a heck of a lot) tell them the same thing. SMM, Forum posting, guest blogging, blog commenting.... Interaction is their last concern and to me that's just wrong.” I think that the effective approach online specifically is SEO geared towards inbound marketing, it might appear non-targeted as it is doesn't reach out to explicitly but it does target specific niches. I do agree that for others its just all about SEO and that is not a good idea nowadays otherwise Google will slap you in the face. The only way to go is correlate, build a brand, and eventually draw people in. Pinterest - whose using it and what do you think? 4th June 2012 8:24 PM dude, pinterest means traffic - consumer based unadulterated traffic. Any high traffic social media is good for branding so it can apply to industry. We are actually holding a webinar about it tomorrow which we related it to Marketing Research. So look into your niche and see how you can get a good following, promote your brand - use the right words, and everything will follow. Social Networking for Business - is it worth it? 4th June 2012 8:21 PM social media is very strong medium nowadays - some people think it works some don't. Some just forget the fact that in any marketing approach, it's always good to have a strategy in place. Keep your strategy in line with your KPI, make sure you are marketing as you are supposed to (with your target market) If the lines align then you have yourself a branding mechanism  Adwords good or bad? 14th May 2012 8:28 PM Awesome posts guys and just to add on to the PRO adwords side, it is best to know your industry and measure cost vs profit closely. As long as it converts, I don't think there's a reason not to do it. As for other industries, it would really be so costly but then again if you know where to put your eggs on, then most probably you would still profit. Anyone been tempted to do Spam SEO? 8th May 2012 2:52 PM in my opinion, realistically, if your objective is to earn a quick buck - by all means go to the dark side, make it then break it. But if your objective is something you want long term - it's white hat all the way. Get free backlinks for your website 4th May 2012 4:29 PM agreed with you there. I think the best advice I can give right now is to stop thinking of ways to workaround search engine algorithms and start thinking more about how we can make our business (website) more relevant to our target customers with optimization in mind. Over-Optimization - Google penalty for too much SEO! 3rd May 2012 10:03 PM there has been a new update in relation to this and that is Google Penguin Update - but on another forum I have read that this opened a new industry in its upbringing which is Negative SEO. I hope that industry does not grow though. |
||||||||||||||||
