Microsoft Windows 8 - the ultimate marketing fail?

By : Administrator
Published 16th December 2015

Remember this?? Windows 8, the operating system Microsoft would rather forget.

With a world dominating desktop position, it's surprising the number of clunkers Microsoft has come out with over the years. Or then again maybe that's the issue?

From the pioneer MS DOS days of the 1980's, then the move to a more user friendly graphical interface in the 1990's called Windows 3.1, Microsoft led the way. Office products, Word and Excel quickly became household names, with experience of them a basic requirement for most office based jobs.

The year 2000 brought Windows 2000, and a look into the future. It wasn't without it's problems and was soon replaced in 2001 by Microsoft's most famous and arguably most popular operating system to date, Windows XP. The software was so popular, that it's replacement Windows Vista had a hard act to follow and failed to live up to the hype. Because of this XP remained popular, it was stable, so if it's not broken, why fix it?

It was only in 2007 when Windows 7 was launched, that a viable replacement to XP was finally found, although support for XP didn't end for die hard users until April 2014, not a bad run at all!

I'm still a Windows 7 user, and it has an XP cult feel about it. Luckily I bought my laptop just before Windows 8 was launched in 2012, so I had no incentive to upgrade. Unfortunately we have since to had to buy a number of Windows 8 machines, and it really is a miserable and unfriendly interface. The only thing that has kept our sanity is the superb application called "Classic Start Menu" which we added to our machines and gives you the ability to make it act and resemble Windows 7. 

The very fact we want to make our software act and resemble versions is a marketing fail in it's own right, plus there is a big enough market out there for developers to come up with these kind of apps. But with the release of Windows 10 this year (not sure what happened to 9?), the biggest marketing fail indicator is from Microsoft themselves who seem hell bent on removing Windows 8 from the universe by giving away Windows 10. 

Admirable though this is to give away your latest and greatest product, it's the way they are bombarding us with messages to constantly upgrade!

One of the multitude of Microsoft hotfixes/updates you installed included one called KB3035583. This is what's responsible for bugging you if you are running Windows 7 or 8.

If you don't want to upgrade (and I don't), then you can uninstall this update (plus choose the option not to reinstall). Just Google how to remove Windows 10 update for specific instructions, but it works.

I've just got a Windows 10 preloaded machine (rather than upgrade) and first impressions are ok. We have the start button back which is a result. It's very Microsoft biased with selective partners, so if like me you don't want Internet Explorer, Edge or McAfee AntiVirus , then it takes a little fiddling.

But I assume the hope is Windows 8 will be a distant memory in 12 months when users are beaten into submission to upgrade, then be relegated to wikipedia for historical and marketing fail stories  

Be interesting to see how Windows 10 beds in, and have no doubt Microsoft will go from strength to strength. But I suspect after Windows 8, engineers will be a little more cautious in future software product roll outs 

Anyone using Windows 10 yet? Any fans of Windows 8? (8.1)


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
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