Finally, the news many SEO peeps and site owners have been waiting for, Googles infamous Penguin has finally become part of Googles core algorithm.
So no more nail biting Penguin announcements, it simply runs now in real-time, which is good news all round.
If you've no idea what it was, Penguin was the code word given to a manually run Google filter that analysed the linking profile of your website, and penalised if it deemed it to be spammy or unnatural.
Unfortunately, the filter was run infrequently, sometimes with a 12 month or longer gap, so if you made any improvements, you had a long wait to see if they had any positive affect.
That's all history now, so if you do have spammy links to a page, that page will lose visibility, but it may not impact your whole site as it did before. But as soon as you sort out the links or problems in question, then once the page has been revisited by the Google bot, in theory your page should lose any algorithm associated penalty associated with it.
The filter that checked the quality of content on a page was called Panda, and this was made part of the Google core algorithm around January this year.
You can read more about it on the Google blog: Penguin is now part of our core algorithm
