Business Travelers

Would be interested in learning why you are asking.  Are you conducting research, working for a travel company or just asking out of interest?

Hi Julia

It is for my univeristy project, to re brand a hotel aimed at young business travelers so I am trying to gain some useful insights.

Thanks

Thanks  for your reply.  

You may find the Business Traveller forum useful.  Although a lot of the guys (and ladies) on there are probably older than your target audience, you may find some of the younger generation or millennials as I think they are now called.  Subject to travel commitments, they are willing to assist (we're talking silver and gold frequent flyers here!!).

Whatever your age, male or female, travel security is the priority these days.  It is amazing and concerning how few travellers consider their safety for all elements of their trip.  The older traveller may adopt the attitude "I've been there lots of times so I don't need to know about the safety concerns".  The younger traveller may take the stance "it's not going to be any different from my lads' holiday in Ibiza".  Both attitudes are wrong.  

The hotel must provide a safe environment.  My area of interest is solo female travellers so we want a safe and secure environment.  No giving out our room number when we check in and ground floor rooms are a no-no.  Properly locking doors and peep holes in doors are a must.  Yet some hotels still think all they need to provide is a fluffy bathrobe and expensive toiletries to keep us happy.  

Younger business travellers probably prefer having the latest tech, including a realistic robot checking them in and virtual assistants to handle their every need such as voice activated systems to run a bath, close the curtains, turn on TV; the possibilities are endless.  Plus all the latest gaming.....

A few of my thoughts.  Good luck!