As I know and you all know, a huge sum of us here own,work, manage small businesses. Alongside running a small business you do have to consider a marketing plan that will replicate the budget you have to spend.
Marketers should be ignoring the way huge brands such as Apple,Nike, Samsung etc. This down to these brands being highly irrelevant to the way smaller businesses market.
Why are they Irrelevant you ask?
- They are the marketing equivalent of 1% and not the 99% we all work in.
- Their agendas are far to complicated- smaller businesses should find brands that are similar to themselves
- The marketing budget they use is impossible for smaller businesses to live up to.
Marketing is a powerful tool within your business however larger brands can have up to £1 billion worth of budget for their marketing. My advice is keep it short and sweet, the last thing you want to do it bore consumers and lose customers because of long winded marketing. Set yourself a budget each month and stick to it; this way you won't be losing out .
Oh my last tip! Be exciting and mysterious.... this way you'll customers will be engaging
